Which trades Meta Ads works for
Meta Ads work brilliantly for visually strong trades — landscaping, pool building, car detailing, renovations — where a good before/after photo does most of the selling. For less visual, more urgent trades, it's a different tool: retargeting people who visited your site but didn't call, staying front-of-mind for when the job comes up.
We'll tell you honestly whether Meta Ads makes sense for your trade before recommending it — not every business is an equally good fit, and we'd rather say so than run a campaign that was never going to perform.
What our Meta Ads management for tradies includes
Creative & copy
Built around real work — photos, videos and copy that represents what you do.
Audience targeting
Location, interest and behaviour targeting matched to who books your kind of job.
Lead forms & landing pages
Set up so someone can enquire without ever leaving Facebook or Instagram, if that converts better for your trade.
Retargeting
Staying in front of people who visited your site or engaged with an ad but didn't convert yet.
Conversion tracking
Meta Pixel and conversions API set up properly so results are measurable.
Monthly reporting
What ran, what it cost, and what's changing next month.
How we run Meta Ads for tradies
Where Meta Ads work for trades, and where they do not
Facebook and Instagram are not where someone with a burst pipe goes looking for a plumber. They're where someone planning a deck, a kitchen, a pool, a new fence or a ceramic coating saves ideas and notices businesses. Meta Ads work brilliantly for trades where the work is visual and the purchase is planned — landscaping, decks, kitchens, bathrooms, pools, painting, detailing, epoxy floors — and for retargeting people who visited your site from any channel and didn't enquire. For urgent, need-it-now trades, Meta is a supporting channel at best, and we'll tell you if it's not worth it for you.
Boosting a post is not a campaign
The most common 'Facebook marketing' we see is a boosted post: pick a photo, pick a budget, hit boost. Boosting optimises for engagement — likes and comments — not enquiries. A proper campaign is built in Ads Manager around a conversion goal (a call, a form, a message), with defined audiences, the pixel and conversions API installed so results are measured, creative that's tested rather than guessed, and retargeting audiences built from your website traffic. The difference isn't cosmetic; it shows up directly in cost per lead.
What we build and run
- Campaigns built around a conversion goal, with the Meta pixel and conversions API installed and verified on your site.
- Audiences by service area and interest, plus retargeting of your website visitors and past enquirers.
- Creative built from your real work — before-and-afters, short videos from the ute, finished jobs — tested against each other.
- Lead forms or landing pages depending on the job type, with every enquiry tracked to the campaign that produced it.
- Management at $235 a week; ad spend from $30 a day paid directly to Meta from your own ad account, which stays yours.
What to expect month to month
Meta campaigns need a few weeks of data before they settle, and creative fatigues — the same photo stops working after a while and needs replacing. We plan for both. The monthly report shows leads and cost per lead by campaign, what creative worked, what we rotated out and what's next. If the channel isn't producing leads that make sense for your job values, we'll say so rather than keep spending.
What the first 30 days look like
Week one: pixel and conversions API installed and verified, audiences built by service area and from your website traffic, creative assembled from your real photos and short videos. Week two: campaigns live with two or three creative variations against each other. Weeks three and four: budget moved toward what's producing enquiries, fatigued creative rotated, retargeting tightened. Meta needs a little more data than search to settle, so the first month is about finding the creative and audience that work before scaling them.
Questions to ask anyone running your Meta Ads
- Is this a campaign with a conversion goal, or are you boosting posts?
- Is the pixel and conversions API installed and verified on my site?
- Is the ad account mine, with spend billed directly to me?
- Where does the creative come from, and how often is it refreshed?
- How are leads tracked back to the campaign, and what does the report show?
Standards we work to. Meta lead ads (the in-platform form most tradie campaigns use); the Meta Pixel (how website visits and enquiries are tracked for retargeting). Our own figures come from the accounts on the results page.
