True Blue Tradie Marketing
What we do

Why we build tradie websites for free

A lot of trade businesses put off getting a proper website because the upfront cost feels hard to justify against tools, materials or another ute. We'd rather build it, get it working for you, and prove its worth — the ongoing $79/month covers hosting, support and updates, and if the site's doing its job, it pays for itself many times over in the jobs it brings in.

It's not a stripped-down version either — the same build quality, mobile performance and SEO foundations as any site we build.

What the free tradie website includes

A real, professional build

Not a page-builder template — a properly structured, fast site built for your trade.

Mobile-first

Most trade searches happen on a phone — the site is built and tested that way first.

Quote & contact forms

Set up to convert, with click-to-call front and centre on mobile.

1hr/mo updates included

Changed your hours, added a new service, updated a photo — usually done inside the included hour.

How we do it

How the free website build works

What 'free' means here

The build costs you nothing. Not a deposit, not a 'setup fee', not a discounted-from figure that was never real. You pay $79 a month from the day the site goes live, and that covers hosting, SSL, backups, security, uptime monitoring and up to an hour of changes a month. If you want work beyond that hour, we quote it at $120 an hour before we start. That's the whole arrangement.

Why do we do it? Because the website is where every other service we offer either works or doesn't. A Google Ads campaign pointed at a slow, confusing site wastes money. SEO that ranks a page nobody can use wastes months. Building the site properly, at no cost, means everything that follows performs — and most businesses that see the build go on to run marketing with us. That's the business model, stated plainly.

What you get, in plain terms

  • A mobile-first site with a page for each job type you want more of, your service area, real photos and a tap-to-call button on every page.
  • A quote form that works on a phone and sends enquiries straight to you — no portal, no third party in between.
  • On-page SEO, schema markup, an XML sitemap and a Google Business Profile set up or tidied to match the site.
  • GA4, Search Console and call tracking installed so you can see what the site is doing from week one.
  • Your own domain. If you don't have one, we'll register it in your name, not ours.

How long it takes and what we need from you

Most sites are live within days of receiving your content, not the months a traditional agency build takes. What we need from you is the stuff only you have: photos of your work and your team, the job types you want more of, the areas you service, your licence details and anything you want stated about how you work. We write the copy from that — you review it, we adjust, it goes live.

The single biggest delay we see is photos. If you only do one thing before we start, take twenty photos of finished jobs on your phone. They don't need to be professional. They need to be real.

Who the free website is not for

If you want a large custom web application, an online store with hundreds of products, or a site with heavy custom design, this isn't the right fit and we'll tell you so. The free build is a fast, clean, converting site for a trade or home-service business. That's what it's good at, and it's good at it because it doesn't try to be everything.

What the first 30 days look like

Days one to three: you send photos and details, we register or connect the domain and set up hosting and tracking. Days four to ten: pages are drafted and you review them. By around day fourteen the site is live, with your Google Business Profile updated to match. The remaining weeks are small tweaks as the first visitors arrive — a heading that's clearer, a photo swapped, a service area added. You'll have a working, converting site inside a month without spending a dollar on the build.

Questions to ask about any 'free' website offer

  • Is there a lock-in contract attached, and what happens to the site if I leave?
  • Do I own the domain?
  • What's the monthly fee, exactly what does it cover, and what triggers extra charges?
  • Is it a template with my logo dropped in, or built around my trade and area?
  • Is tracking included, so I can see what the site is doing?

Our answers: no lock-in, you own the domain, $79 a month covers hosting, security, backups and an hour of changes, built around your trade, and tracking is included.

Standards we work to. Core web vitals (the page-speed thresholds every build is tested against); Google Search Essentials (the technical and content requirements for appearing in Search). Our own figures come from the accounts on the results page.

Step by step

Free tradie website: from sign-up to live in four steps

Get in touch

Tell us your trade, service area and what you're after.

.01

We build it

Live in days — the same fast build process behind every True Blue site.

.02

Go live

$79/month starts once it's live — hosting, support and updates included.

.03
Why True Blue

Why tradies take up the free website offer

Co-founded by a tradie with 15 years on the tools and a marketer with close to a decade running campaigns. Across our clients: 35,700+ tracked enquiries from $537K of Google and Meta ads, at an average of $15 each. See every account.

Built for your trade, not a template

Every site and campaign is structured around the job types your trade quotes on. Each of the 59 trades we work with has its own page on the industries section.

Fixed fees, no lock-in contracts

Management fees are published on the pricing page and kept separate from ad spend. Services run month to month, and the accounts stay in your name.

Every enquiry tracked to its source

Call and form tracking is connected before anything goes live, so the monthly report shows enquiries and cost per enquiry by channel, not impressions.

An Australian team you can call

Campaigns, reporting and website work are all done here. The people who build your campaigns are the people who answer the phone.

Reviewing campaign results with a client
A new lead notification on a tradie's phone

Average cost per enquiry

Blended across every trade and channel

$15

Results

Results from the sites and campaigns we run

Every figure is straight off a Google Ads, Meta or call-tracking dashboard — what was spent, what came back, what each enquiry cost. Nothing estimated, nothing projected.

35,700+
Tracked enquiries
Calls, quote forms and lead forms from Google & Meta ads
$537K
Ad spend managed
Client money spent on Google and Meta since 2020
$15
Average cost per enquiry
Blended across every trade, market and channel
9,086
Calls in the last 30 days
Across all clients, call-tracking numbers
5.0
Google rating
Rated by the trade businesses we work with

Glazier / shower screens

Google Ads · Brisbane, QLD · since 2020

$8.54Cost per enquiry
5,260enquiries
$44.9Kad spend
$8.54per enquiry
Enquiries by campaign
Glazing repairs2,663
PMax glaziers1,231
Double glazing790
Shower screens482

Campaigns split by job type. The core glazing campaign runs at $7.26 an enquiry and double glazing at $8.21; shower screens ($15.69) carry their own budget so the cheap repair leads don't starve the bigger jobs.

Concreter

Google Ads · Townsville, QLD · since Aug 2022

$12.15Cost per enquiry
512enquiries
$6.2Kad spend
$12.15per enquiry
Clicks by keyword
[concreters townsville]628
"concreting townsville"503
[townsville concrete]276
"concrete townsville"274

A tightly targeted Search campaign on exact-match job terms: an average click of $2.15 and 512 enquiries from $6.2K — 17.7% of everyone who clicked got in touch.

Car detailing

Facebook & Instagram · NSW, WA

$11.86Cost per lead, blended
441leads
$5.2Kad spend
$11.86per lead
Leads by area · cost per lead
Wollongong, NSW254 · $13.21
Perth, WA187 · $10.02

Detailing sells on before-and-after video, so Meta leads here. Wollongong is the standout — 254 leads at $13.21 from $3.4K of spend, reaching 29,000 people — and Perth landed 187 at $10.02.

Client reviews

Rated 5.0 on Google by the trade businesses we work with

Reviews are reproduced as written on Google. Case studies with client names follow as each client signs off.

"Josh did an awesome job on my website. He was easy to work with, listened to what I wanted, and created something I'm really proud of. It's already helped me win work and has given my business a really professional online presence. Highly recommend!"

R

Rowena Caswell

Google review · 2 months ago

"Was really happy with the results. I was able to focus on quoting and working not looking for work. We have an abundance of work by using True Blue."

R

Richard Siganto

Google review · 6 months ago

Common questions

Free tradie website: common questions

No catch — the build is genuinely $0. The $79/month from launch covers hosting, security, backups and up to an hour of updates a month, which is how the offer sustains itself.

Yes — same process, same mobile-first standard, same SEO foundations. There's no cut-down 'free tier' version.

Extra work beyond the included hour is billed at $120/hour, agreed before any work starts.

Yes — most clients start with the free website and add Google Ads, Meta Ads or SEO once it's live and they've seen how it performs.

Yes — the site and domain are yours. If you ever left, you'd take the site with you rather than losing it.

Terms are confirmed before you start, so there's no surprise lock-in — cancellation just means the site and hosting arrangement end on the terms agreed upfront.

Free marketing plan

Get your free tradie website built

Tell us about your business and we will start the build. No deposit, no drawn-out process.

  • No lock-in contracts
  • Fees separate from ad spend
  • All-Australian team

Get in touch

We reply within one business day. No spam, no newsletter — your details go to the people who'd run your campaigns.

Call (02) 5850 2171 Free Marketing Plan