Tradie marketing results: 35,700+ tracked enquiries from $537K of ads

Campaigns split by job type. The core glazing campaign runs at $7.26 an enquiry and double glazing at $8.21; shower screens ($15.69) carry their own budget so the cheap repair leads don't starve the bigger jobs.

Detailing, ceramic coating and window tinting run as separate campaigns. The ceramic coating ads hit a 19.1% click-through rate — nearly one in five people who see the ad tap it — and the account holds a 31–32% share of Newcastle detailing searches.

More than one in five clicks becomes a call or a booking form — the best conversion rate across our accounts, on an average click cost of $1.85 for the main campaign.

The landscaping campaign alone produced 1,034 enquiries from $6.5K. One keyword — "landscaping mandurah" — drove 228 tracked phone calls on its own, which is why the account is built around exact job-type terms rather than broad matches.

Search and Performance Max running side by side: the search campaign brings the exact 'concreters central coast' traffic at a 16.8% click-through rate, PMax fills in around it. 79% of enquiries come from a phone.

A tightly targeted Search campaign on exact-match job terms: an average click of $2.15 and 512 enquiries from $6.2K — 17.7% of everyone who clicked got in touch.

Roof replacements are five-figure jobs, so a $60 enquiry is cheap — and the account is weighted that way on purpose. Metal roofing and Colorbond replacement terms lead; repairs are there to fund it, not the other way round.

Same structure as Maitland, with 'roof replacement newcastle' as the anchor keyword — 47 enquiries from that single exact-match term. Impression share climbed from 10% to 33% month on month in August.

The newest account here — a Performance Max campaign for home EV charger installs, still limited by budget. Early days, but 79 enquiries from the first $3K of spend for a four-figure install job is a strong start.