About Us
At True Blue Tradie Marketing, we bring together a powerful combination of industry expertise and digital marketing know-how to help tradies and service-based companies in Australia grow their businesses. Founded by Joshua Kealy and Ruby Hodgetts, our business is built on the values of quality, honesty, and integrity, embodying the true blue Aussie spirit in everything we do.
Meet the Founders
Joshua Kealy
Josh brings over 15 years of experience as a tradie to the table. Having worked in various trades himself, he understands firsthand the challenges that tradies face—whether it’s managing demanding workloads or struggling to find consistent, high-quality leads. His on-the-ground experience has given him invaluable insight into what tradies really need to succeed, and he is passionate about using this knowledge to help others grow their businesses.
Ruby Hodgetts
Ruby has been a leader in the digital marketing industry for nearly a decade, honing her skills across a variety of online marketing strategies. Her expertise lies in generating targeted, high-converting leads through advanced digital marketing techniques. Ruby’s deep understanding of SEO, PPC, social media, and online advertising allows her to create customized campaigns that deliver results, helping businesses increase their visibility and revenue.
Together, Josh and Ruby formed True Blue Tradie Marketing (TBTM) to combine their strengths—blending Josh’s hands-on trade experience with Ruby’s cutting-edge marketing skills to create a lead generation powerhouse for service-based businesses in Australia.
Our Mission
Our mission is simple: To empower tradies and service-based companies to grow by delivering high-quality, exclusive leads that turn into long-term, profitable clients. We know how tough the industry can be, and we’re here to make it easier. We take care of the marketing, so you can focus on doing what you do best—running your trade or service business. We believe in delivering results that boost your bottom line, allowing you to expand your business, increase revenue, and spend more time on the job rather than chasing leads.
Our Goals
Support the Growth of Australian Businesses
We aim to help Aussie tradies and service companies flourish by providing them with the tools and leads needed to thrive in a competitive market.
Deliver Exclusive, High-Quality Leads
We focus on generating exclusive leads tailored to each client, ensuring our clients don’t waste time competing with others for the same jobs.
Maintain Integrity and Honesty in All We Do
Integrity is at the core of True Blue Tradie Marketing. We pride ourselves on being honest and transparent in our practices, always putting the needs of our clients first.
Provide Ongoing Support
Beyond just lead generation, we are committed to building long-term relationships with our clients, offering ongoing marketing support and guidance to help them succeed in the digital landscape.
Our streamlined process guarantees that you receive exclusive epoxy flooring leads that help grow your business and keep your schedule full of high-quality projects.
The True Blue Aussie Spirit
At True Blue Tradie Marketing, we stand by the true blue Aussie spirit—a commitment to quality, honesty, and integrity in everything we do. We understand the unique needs of Australian businesses and the challenges they face, and we work with our clients in a down-to-earth, straightforward way. Our focus is on building genuine, lasting relationships with our clients, ensuring that we provide not just a service, but real value to their businesses.
We believe that success in business comes from staying true to your word, delivering on your promises, and putting in the hard work to achieve results. It’s this spirit that drives us every day as we help our clients reach their goals and build stronger, more sustainable businesses.
Why Choose Us?
With True Blue Tradie Marketing, you’re not just getting a marketing agency—you’re partnering with a team that understands your industry inside and out. Our unique combination of digital marketing expertise and trade experience gives us a distinct edge, allowing us to create campaigns that are finely tuned to the needs of tradies and service businesses.
We focus on delivering exclusive leads, so you won’t be competing with other businesses for the same job. We prioritize results, transparency, and ongoing support, ensuring that your business can thrive in today’s competitive market.
