The same four steps for every deck builder client. The detail below the steps is specific to deck builders: how customers search, when demand moves, what a lead is worth and which channel to run first.
Deck Builder leadsMarketing for Australian deck builders
Deck Builder leads and marketing for Australian deck builders
One of the few trades where Meta can outperform search — a well-shot deck sells the next one.
What we do
Deck Builder lead generation: website, Google Ads, Meta Ads and SEO
We generate exclusive deck builder leads for deck builders across Australia. Every enquiry comes directly to your phone or inbox, is never shared with another deck builder, and is tracked to the channel that produced it. Most clients start with one service, usually the free website or Google Ads, and add the next once the first is producing enquiries at an acceptable cost.
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Deck Builder website design
A fast, mobile-first site that turns a "deck builder near me" search into a call: tap-to-call, a quote form that works on a phone, real photos of the work, and on-page SEO for deck builder searches.
- $0 build
- $79/month
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Google Ads for deck builders
Search campaigns structured by deck builder job type, with negative keywords to remove wasted spend, targeting matched to your service area, and tracking on every call and form.
- $235/week
- Spend from $30/day
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Meta Ads for deck builders
Facebook and Instagram campaigns for the deck builder jobs that sell on photos and reputation, with lead forms and retargeting for people who visited your site.
- $235/week
- Creative included
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SEO for deck builders
Technical, local and content SEO built to rank for "deck builder near me" and the deck builder job types below, in the areas you serve.
- From $2,200/month
- Local SEO included
How we do it
How we generate deck builder leads
Research deck builder demand
How people in your area search for a deck builder, which job types pay, and what your competitors are running.
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Build by job type
A site and campaigns structured around deck builder jobs, with the budget weighted toward the work you want more of.
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Track every enquiry
Call tracking, form tracking and GA4 are connected before launch, so each deck builder lead is attributed to its source.
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Report and adjust
A monthly report on enquiries and cost per enquiry, and the mix adjusted as the numbers come in.
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On this page
Related guides
How people search for a deck builder
Deck Builder leads start with a search, and the wording tells you what the customer wants before they call. These are the patterns we build deck builder campaigns and pages around:
- "deck builder near me"
- "deck cost per m2"
- "composite decking installer [suburb]"
- "pool deck builder"
Each is a different customer with a different budget and urgency, so each gets its own ad group and, where the volume justifies it, its own landing page. Negative keywords remove the searches that never convert, such as DIY, courses and job ads.
When deck builder demand moves
Strongly seasonal — enquiries climb from August as people plan for summer, peak in spring, and drop away after Christmas. Marketing that starts in July catches the wave; starting in November misses it. Budget and messaging shift with that pattern, so you are visible when demand is there and not paying for clicks when it is not.
What a deck builder lead is worth
Decks are solid four- to five-figure jobs. Composite and pool decks sit at the higher end and are worth their own targeting.
We track cost per lead by job type, not only cost per click, and we will say plainly if a channel is producing deck builder leads that are not worth the spend. The lead value calculator shows how job value and close rate change the picture, and our guide to what a lead should cost has real figures from 13 accounts.
Google Ads vs Meta Ads for deck builders
Recommended mix for deck builders: Meta and Instagram first, Google Search in support. Decks are one of the few trades where Meta can outperform search: a well-shot finished deck in spring generates enquiries from people who hadn't searched yet. Search still captures the planners pricing 'deck cost per m2'.
Both channels get conversion tracking on calls and forms from day one, so the monthly report shows what each produced and what each deck builder lead cost. For a longer comparison, read Google Ads vs Meta Ads for tradies.
Why True Blue
Why deck builders choose True Blue
True Blue was co-founded by a tradie with 15 years on the tools and a marketer with close to a decade running campaigns. Across our clients that has produced 35,700+ tracked enquiries from $537K of Google and Meta ads, at an average of $15 each. See the accounts.
Exclusive deck builder leads, not shared ones
Marketplaces sell one enquiry to several deck builders at once. Ours come to you only, from a website and ad accounts in your name. See hipages vs your own marketing.
Fixed fees, no lock-in contracts
Management fees are published on the pricing page and kept separate from ad spend, which is paid directly to Google or Meta. Services run month to month.
Australian team, plain reporting
The people who build your deck builder campaigns are the people who answer the phone. One report a month: enquiries, cost per enquiry, what changed and what is next.
Built for deck builders, not a template
Campaigns and pages are structured around deck builder job types, seasonality and the trust signals deck builder customers check, using the same system that produced our published results.
Tracked enquiries
Across every client account since 2020
35,700+
Results
Lead generation results across every trade we work with
Google Ads, Meta Ads and call tracking across every client since 2020, using the same system we would build for a deck builder business. See every account, one by one.
35,700+
Tracked enquiries
Calls, quote forms and lead forms from Google & Meta ads
$537K
Ad spend managed
Client money spent on Google and Meta since 2020
$15
Average cost per enquiry
Blended across every trade, market and channel
9,086
Calls in the last 30 days
Across all clients, call-tracking numbers
5.0
Google rating
Rated by the trade businesses we work with
Job types
Deck Builder jobs we generate leads for
Campaigns and content are built around the work deck builders quote on, and weighted toward the jobs that pay best. Tell us which of these you want more of.
Pricing
Deck Builder marketing pricing
The same published prices apply to every trade. What changes for deck builders is which service we recommend first and how the budget is weighted across your job types. New clients receive the website free and 50% off the first month of ads or SEO management. Use the marketing cost calculator for a figure in under a minute.
$0
Website build
$79/month for hosting, security, backups and up to an hour of updates. Extra work $120/hour. Website design
$235/wk
Google or Meta Ads management
Ad spend from $30/day, paid directly to the platform and never bundled into our fee. Google Ads · Meta Ads
$2,200/mo
SEO, typically from
Scoped to your market and competition. A regional business needs less than one in a capital city. SEO for tradies
How we can help
How we can help deck builders get more of the right leads
Three things decide whether deck builder marketing pays: a site that converts on a phone, the trust signals customers check before they call, and a campaign that does not repeat the most common mistake in the trade.
A deck builder website that converts on a phone
A gallery by deck type (timber, composite, pool, elevated), a 'timber vs composite' guide that ranks and educates, and a quote form that asks for approximate size and material preference. Page speed is part of it: Google measures it through Core Web Vitals, and our tradie websites are built to pass on a 4G connection.
The trust signals deck builder customers check first
Photography, photography, photography — decking is bought on how the finished job looks. Timber versus composite guidance and a clear warranty also build confidence. A complete Google Business Profile with recent reviews carries much of this weight in local results; Google's own guidance on improving local ranking confirms that relevance, distance and prominence decide who shows up.
The mistake we see most in deck builder marketing
Starting the marketing when the season starts. By the time enquiries peak, the campaign should already have history and a warm retargeting audience.
If that describes your current setup, it is usually fixable without starting again. An audit of what is running now is part of the free deck builder marketing plan.
Client reviews
Rated 5.0 on Google by the trade businesses we work with
Reviews are reproduced as written on Google. Case studies with client names follow as each client signs off.
"Josh did an awesome job on my website. He was easy to work with, listened to what I wanted, and created something I'm really proud of. It's already helped me win work and has given my business a really professional online presence. Highly recommend!"
"Was really happy with the results. I was able to focus on quoting and working not looking for work. We have an abundance of work by using True Blue."
Deck Builder FAQs
Deck Builder leads: common questions
A genuine enquiry from someone who wants residential decks, patio decks, pool decking or similar work: a call from an ad or search result, a website form, or a message from a Meta lead form. Each one is tracked to its source so the monthly report shows what it cost to generate.
Yes. The website, rankings and ad accounts are built for your business only, and enquiries come directly to you. Nothing is sold to another deck builder in your area, which is the main difference from marketplace platforms such as hipages.
Yes. We work with deck builders across Australia. Campaigns and pages are built around your service area, whether that is one suburb, a region or a whole state.
Google Ads and Meta Ads usually produce enquiries within the first one to two weeks of launch. SEO takes longer; most clients see meaningful movement within three to six months, and it keeps building after that.
The website is $0 to build and $79 a month to host and maintain. Google Ads or Meta Ads management is $235 a week, with ad spend from $30 a day paid directly to the platform. SEO is typically from $2,200 a month, scoped to your market. Full detail is on the pricing page.
No. Most clients start with one, usually the website or Google Ads, and add SEO or Meta Ads once the first is producing enquiries at an acceptable cost. There are no lock-in contracts.
Yes. Campaigns and page content are built around the work you want more of. If residential decks pay better than the rest, the budget is weighted toward them rather than split evenly.
No. Nobody controls Google's results or a customer's decision to call. We give a realistic estimate based on your market and budget, then report each month on what happened.
Free marketing plan
Get a free deck builder marketing plan
Tell us your service area and the deck builder jobs you want more of. You will get a recommended mix of website, SEO and ads for deck builders, a realistic cost per enquiry for your market, and a monthly figure. New clients receive the website free and 50% off the first month of management.
- No lock-in contracts
- Fees separate from ad spend
- All-Australian team